Finding A Business Mentor

I was priviledged to talk to online entrepreneur Derek Armson last week. We talked about his search for an online marketing mentor. It was quite a revealing chat!

So, explain why you felt you needed a mentor?

“Well, when I looked at my business, I realised three things things”, he smiles over his artisan coffee, ” I had realised that my digital marketing skillset had a few gaping holes in it, first up.Then I also realised that every time I’ve achieved major success I’ve had a mentor showing me the way”.

You said three realisations?

“Indeed, thirdly, I really wanted to move away from my SEO business into something where I wasn’t beholden to a small number of paying clients who could demand of my time as and when they wanted. Of course, supplying a service like SEO I have no problem with that call, but I didn’t really want it any more”.

Change Of Direction

“So, I decided I wanted to develop a business around affiliate marketing and my own product development, and it was in those areas that I had gaps in my skillset”.

So, how did you go about finding the right mentor?

“Good question”, he laughs, “I went through a really defined procedure”.

“I knew an Internet Marketing “pitch fest” event was coming up, so I went along and picked the best two speakers who I paced with and attended their weekend events”.

“O.K, it cost a few quid, but I needed to know who was the right person for me. This was vitally important”.

So, yes, I get that, but many people can’t afford to fork out that kind of money to find a mentor and then, presumably p[ay an awful lot more to get on to their mentor programs?

My Right!

“It’s a fair point. I was earning well from my SEO business. I was going to say I was fortunate, but that’s not true. I worked hard to build my SEO business and earned the right to do what I wanted with the money I earned. And, I could afford to do it becauise of the efforts I had put in”.

“I would say that if you can’t afford to do it this way, research who you feel would be the right mentor for you. Most of these Guys have YouTube channels and websites where you can get a flovour of their content and style. They do tend to give away quite a bit of good stuff for free”.

“The teaching style and the underlying ethics of the teacher where my core values that had to align”.

So, where did you end up going?

Paul O’Mahony

“I joined Paul O’Mahony’s Online Buisness Mastery program and Mastermind Group, I felt it was the best fit for me personally”.

O.K, I have to ask…why?

“Haha, I knew that was coming.I liked Paul’s teaching style, very easygoing and open. I liked his ethics, he has started a program to educate kids about money, I really liked that. And his Online Marketing Mentor course was straight forward and very modular. So, it was easy to dip in to the bits i needed”.

There’s an extended article and video content about the full process on my website at Have a read, it’s a good process I went through”.

Thanks Derek I will, and I’m sure my readers will pop along and have a look.

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Why Franchising Is A Good Option

petsMost animal lovers would be very excited about the prospect of working with pets and animals day in and day out!

Having your own, personal doggy day care probably seems like a great way to earn a living. Going to work in an area you love is one thing hardly any people achieve, and maybe it seems like a dream but it is possible. If you are a dog or cat lover why not consider a pet sitting franchise?

The reality is, however, that starting any new business from scratch is tough. Certainly most geographic areas have the demand, however getting all of the business processes such as, invoicing and gross sales cycles set up takes a lot of time and is pricey. This is where the franchise business model comes “into its own” as all of this base work is alreadt done for you.

The Way The Franchise Business Model Works

Using the franchise enterprise setup will help you to take the know-how that you have learned about animals at the moment and build a profitable business from your knowledge. The main benefit in running a franchise pet sitting or care operation is that every point of your business plan will already be set in stone.

This covers the kind and amount of insurance that you’re required to have, certification for operating a a reliable company and all necessary advertising and marketing strategies.There is no guesswork with this business setup and so, you possibly can spend much more of your time and energies doing what you like, rather than tussling with the business end of your venture.

Another major advantage in owning a pet sitting franchise is the reality that this may help you capitalize on the established goodwill of an already recognized brand. You don’t have be concerned about constructing a superb brand for your self within the existing market..

People will trust you with their dog walking and pet care duties. Why? Simply because you are backed by a name that they already know. Pet house owners, quite rightly, love and cherish their little beauties and usually tend to want to give their business to a reputation they already know and trust.This is one of the major benefots of opening a franchised operation.

The Advantages Of Certification

You need to do more than put up posters or put an advert in the local newspaper. If you aren’t properly certified and don’t have the correct insurance, you possibly can be liable to all sorts of claims and actions. Consumers have come to anticipate a lot more from these services and so, individuals who own doggy day cares are required to have a legit business setup. Owing your personal pet sitting enterprise franchise will subsequently be stress free and a desirable and profitable experience.

Peter and Julie Maxted of Pets, Homes and Gardens run such an operation.

“We loved our pets and we started a pet sitting business “on the side” about ten years ago It was only when we met Dave Hardisty that we started to formalise all of our systems and processes. He was a great guy with processes and we quickly realised that we had the opportunity to franchise out the business.

He even tested the model with his own widfe, melanie, who runs out West Sussex franchise.

We now have twenty franchisees, so if you’re looking to work a business that involves pets, talk to us.

To learn more about how to set up a pet sitting and pet care franchise business, go to this link and read more on Pets, Homes & Gardens.

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Playing with Light and Colour

If you were to stop and look around the room you’re in, chances are you’ll have a window close to you. It may have curtains or blinds to give you privacy and control the daylight entering the room, but there are other colourful options you can use to control the transparency of windows, cut down glare and UV radiation from the sun and enhance the security aspect of glass.

I’m talking about applying a layer of window tinting film, which can do all those things, as well as add a splash of colour and a touch of artistic style to a room or office space. Expert window tinting film specialists Tintmaster, based near St Albans, have been installing window tinting in thousands of homes, commercial and public buildings and vehicles for some 25 years now. The experts there have used a variety of designs and techniques in many homes, offices, schools and even sports stadia such as Lord’s Cricket Ground in London.

Corporate Flair

Commercial buildings belonging to both private companies and government authorities have brightened up their office space and added tinted window film for numerous reasons, including adding some corporate flair with applying company and logo colours to office windows. The tinted windows also brightens up the floor of buildings when the daylight and the sun shines through to form pools of coloured shade.


“A pleasant working environment can encourage employees to work more effectively and a lot of our clients use window tinting to promote concentration and encourage energy and focus,” says Tintmaster managing director Martin Schlatter. “By cutting the film into shapes you can also echo the company logo outline or create interesting light patterns. As well as aesthetic reasons, window tinting film can add a ‘frost-like’ effect to clear glass that will blur what’s on the other side, so this is perfect to add privacy to an office space that contains a lot of individual offices with walls of glass.”

Reflecting Outside

For even more privacy, you can apply a layer of tinting film that gives a mirror-like look to windows, so that from outside you see a reflection of yourself and your surroundings, rather than what’s inside. The people on the inside, however, can see outside as normal. “This is popular in ground-floor offices or to give an entire building a sleek reflective look, which is popular in many commercial areas,” Martin says. “Also our customers like using this type of film in garden buildings such as a conservatory or garden room, so that from the outside an attractive garden landscape is reflected back at itself.”

In homes too, the same effect can be used to control visibility of a room inside from outside. “Most of our tinting films for glass also protect from up to 99% of UV light, so the room’s furnishings inside and family members get the light from outside but not he harmful rays,” Martin says. “This is also true for our car window tinting film. It adds an executive shaded look to car windows and also has a practical use! If you’ve just splashed out on a leather car seat interior, it won’t fade as quickly with tinting film on your car windows.”


Tintmaster are also often asked to add additional security to outside windows using safety window film. A layer of this ensures that the building meets existing building regulations for health and safety legislation. “If a window is broken, it won’t shatter into many different fragments if you apply safety window film to it. Instead all the pieces stay stuck together, helping cut down or remove sharp shards of glass falling into the room inside,” Martin tells me.

Window tinting seems to me to be part art-form and part practicality. It’s quick and easy to add, especially when applied by professionals like Tintmaster’s installers, and it can have a stunning effect on the way buildings and cars look. Becoming a glass window tinting specialist like Tintmaster is a great idea for any small business.

Go to or for more information on Tintmaster.




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Timing Recruitment Perfectly

When it comes to starting a new venture in business, the timing of when you take action can be critical to the success of the business. It’s always easy in hindsight to look back and see when exactly the best moment would have been to invest in something, or move to a new technology, but much harder to see the trends at the actual time.

Back in 2002 Doug Bates and Chris Mason wanted to move on from their jobs in IT recruitment for City investment banks. Both men wanted to team together to form their own recruitment business but they wanted to focus on recruiting for the new emerging and exciting – and at the time relatively unknown – areas of digital marketing and eCommerce.


Global Clients

So Doug and Chris created the St Albans, Hertfordshire-based recruitment agency Intelligent People, which immediately attracted what are now giant global eCommerce corporations, but at the time back in 2002 were fledgling online retailers, just starting out and unaware of the huge way in which the shopping public would embrace Internet shopping.

“At the time the whole area of internet marketing and eCommerce was a grey area and not many recruiters felt comfortable about working in them,” Chris explains. “Companies looking for employees with knowledge and experience of selling or advertising online came to us for help. Most of these initial clients have stayed with us over the years, and meanwhile have grown into household names. Both them and us have done very well out of that earlier vision and foresight, where our clients knew what skills they needed, and we knew where and how to find qualified potential employees.”

Building Reputation

“It kind of snow-balled,” Doug continued, “because we began to have a growing reputation for being the pioneers of recruiting for these areas, so attracting more clients as the industry grew and an increasing number of companies were adopting online approaches and new media technologies.”

It was a natural progression for Doug and Chris to bring on board more recruitment consultants who had worked in these industry areas, so they had first-hand knowledge of what skills and talent the clients were looking for, and were up-to-date and fully versed in job roles that were evolving as technology became more sophisticated and applied in a number of varying ways.

“We pride ourselves on our industry knowledge and all our recruitment consultants stay ahead of the game in developing technology and job roles that are emerging as a result,” Doug says.


Successful businesses these days have to be aware of and competing in a huge range of online and mobile marketing, including one of the first and still popular method of email marketing, search engine optimisation and search engine marketing to drive more traffic to online sites, loyalty marketing which has moved online and onto mobile devices mainly in the form of apps, and the latest types of location-based marketing, which geo-targets prospects when they enter a specific geographical location.

Location Marketing Explained

“There are so many digital channels these days in which an organisation should market, or at least be aware of,” Chris mentions. “And monitoring, tracking and analysing results from all the available channels is in itself a new sphere of job opportunities, called multichannel strategy as part of the overal digital job spread.”

Do Doug and Chris have any advice on timing your next business move to ensure it’s successful? Doug smiles and says, “You could say we were lucky to be in the right place at the right time when we founded Intelligent People, but maybe there’s more to it. After all we were both looking for a challenging new direction, and so deliberately moving away from conventional job requirements and looking towards a possible future. And our forecasts included a growing involvement of the internet in commerce and marketing.”

Look to the Future

So maybe the answer is not to always accept the conventional way of doing things, but stay alert and anticipate industry change, especially as science, technology, and communication moves forward to affect society as a whole.

“Sometimes it can just be an inkling that a revolutionary shift in technology is coming,” concludes Doug, looking smug as he leans back in his chair. The busy lively office of recruitment consultants all around us energetically searching for the best skilled and talented people to become their clients’ next new employee is testament to the fact that Intelligent People is a thriving recruitment agency. If Doug and Chris are smug about their success, I’d say that they have every right to be so.

Go to for more information on eCommerce, product management and marketing recruitment specialists Intelligent People, or check out this extensive deep market artilce on Online Marketing Jobs

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